You’re out there on the Web. It’s a great big, never-ending world.
How will anyone find you?
Awareness of search engine optimization (SEO) is rapidly growing. Using SEO for your own Web site will make all the difference between your Web site showing up on page one of a search engine’s results or page 100.
SEO is your effort to optimize your Web site so that it’s more search engine-friendly. If you’re successful with SEO, your page ranks much higher on search engines and you get more exposure for your Web site.
More exposure = more site visitors = more book sales.
Use these rules to create an optimized page for best results:
Get to the Point
As a writer, you’re creative by nature. You want your Web site to be creative so any blog posts, news or other content you write is going to make you feel like you should be flexing those creative muscles in your text.
However, Web users aren’t thinking that way when they’re searching. Print can get away with creative headlines. A newspaper or magazine will often go for the eye-catching, creative headline. The Web doesn’t follow the rules of those mediums.
You’re blogging about celebrities writing memories and you use the title, “Hollywood Musings.” While that would work in print, you’ve got to think of what users would type in a search engine. “Hollywood Celebrities Writing Tell-All Memoirs” may not win any cutesy awards but it will win you site visitors when the search engine picks up those keywords within your title.
Another rule to follow is to be very specific. “Author” or “writer” is not going to bring up your site on the first page of a search engine.
You need to reach that person looking for a site like yours in 2-4 keywords max. If you’re an author who’s just published a book of short stories and you’re blogging about how you got published, your page will be seen by more people if you use a title like, “Publishing Your Short Stories” instead of “I Got Published, You Can Too.”
When determining what SEO will best fit your page, look at what others are doing. Type in several variations in your favorite search engine and see what results come up.
Google AdWords and Wordtracker should be used every time you create new content for any page on your Web site. These are two fantastic tools you can use to research your keywords and see if what you’re thinking lines up with what other Web users are searching for.
SEO may limit your creativity in writing titles but you still get to flex those creative muscles to develop keywords that will make you easy to find on the Web. The more you use SEO in your Web site, the more promotion you and your writing will receive. After all, the point of having your Web site is to get it seen!