At a recent SCBWI conference in Denver, Melanie Cecka, Senior
Editor for Viking Children's Books, tried to answer that
perennial question, "What are editors looking for?" Her answer--
and this is a real kicker--is that because publishers are cutting
back on the size of their lists, editors are looking for reasons
not to publish your book.
Does this mean that editors are planning to hate every manuscript
that crosses their desks? Certainly not. Every time an editor
opens an unsolicited submission she's hoping she'll find a new,
undiscovered talent. But because the volume of books being
published has dropped in recent years, each book carries more
weight for the publisher. And fiction by new authors in
particular must be of the highest quality to compete with the
novelizations of movies and television shows crowding the
shelves, and picture books based on familiar, popular licensed
characters.
When you're revising your work and sending it out, try to think
like an editor. As you attend conferences or read books on
publishing, compile a list of "don'ts" that will get your
manuscript routed immediately to the rejection pile. Here are
some to get you started:
Unprofessional presentation
A cover or query letter that shows
the writer clearly doesn't understand the different age
categories of children's books (such as saying you've written a
3000 word picture book for ages 6-11), tells the editor she
doesn't have to read any further. By simply studying recently-published books written for the same age group as your work, you
can learn many of the basic "rules." Sloppy queries, those that
explain the writer's motivation for creating the work ("to teach
children about _______") instead of summarizing the work itself,
or submitting five manuscripts at once are all turnoffs to an
editor.
A weak opening
The first paragraph of your book needs to grab
the editor and insist that she keep reading. The opening page
should introduce your main character, establish the setting and
time period, push the action forward and clue the reader into the
"hook" of the story (what makes your book different). To learn
how to craft strong openings, ask your librarian for award lists, and read only the
first paragraph of the winners. Note how much information you got
from this small amount of text. Also note whether you wanted to
keep reading, and why.
Lack of vision
Cecka said she looks for stories that make her
ask, "What if?" In other words, she wants to identify so strongly
with the characters that she'll wonder what it would be like to
live their lives. Fully-developed characters coupled with a
unique way of approaching an idea results in a book with vision.
The author does more than tell a story--he transports the reader
to another place and asks the reader to look at the world in a
new way. It's often clear to an editor from the query letter
whether the author has vision, or has written the kind of book
children "should" like or "need" to read.
In the end, what distinguishes a manuscript from the hundreds of
others in the slush pile is the writer's passion. If the author
positions himself as bestowing a story upon children, or
imparting wisdom from a distant, adult perspective, the book will
fail. However, if the author is so enthralled with the characters
and caught up in the plot that the experience is shared with the
reader, the manuscript will shine.
One more note: Editors are very subjective critics, so besides
writing a strong book the author must appeal to an editor's
tastes, sense of humor, and know enough not to submit a dog book
to a cat person. The only way a writer can really know an
editor's preferences is to attend conferences and meet the
editors in person, or network with other authors. Barring that,
calling the children's book department at publishers to whom you
plan to submit your novel and asking an editorial assistant which
editor is interested in middle grade historical fiction is a good
backup strategy.
Laura Backes is the author of Best Books for Kids Who (Think They) Hate to Read from Prima/Random House. She's also the publisher of Children's Book Insider, the Newsletter for Children's Writers. For more information about writing children's books, including free articles, market tips, insider secrets and much more, visit Children's Book Insider's home on the web at Write4Kids.com.